Rudin’s St. Vincent’s site will have five individualized condo buildings: PHOTOS

New York City, meet the Greenwich Lane
By Guelda Voien | June 19, 2013 08:15AM

Developers the Rudin family and Eyal Ofer provided The Real Deal with new details (and renderings!) of their controversial overhaul of St. Vincent’s hospital in the West Village, and they were worth the wait. The 200 condominiums in 10 buildings designed by FXFOWLE will be called the Greenwich Lane, in homage to the quaint hood’s quaint past, representatives for the project said.

The new development, which will go on sale this fall, with closings expected in the fourth quarter of 2015, offers one- to six-bedroom residences. The teaser site — thegreenwichlane.com – went live yesterday; sales will be handled by Corcoran Sunshine Marketing Group.

Each building will have “its own identity,” Rudin said in a statement provided to TRD, with “style references” from Bauhaus to New York prewar co-op. The varied finishes may suit a development that must blend the conversion of prewar buildings with ground-up construction of five condo towers and five townhouses.

The single-family townhouses will all face West 11th Street, while the other buildings will have addresses at 145 West 11th Street, 155 West 11th Street, 140 West 12th Street, 150 West 12th StreetAnd 160 West 12th Street, the representative said.

Famed designer Thomas O’Brien, who once decorated Ralph Lauren’s house, will craft the spaces’ interiors — the lionized designer’s first residential development.

In a segment on Bloomberg TV this morning, Bill Rudin was bullish on the residential market across Downtown Manhattan, citing the ever-increasing global appeal of New York City. He also explained how the development takes its name from Greenwich Lane, the former name of Greenwich Avenue, the tree-lined thoroughfare of the West Village. His daughter came across the street, which was renamed in 1834, while conducting research for the project.

The Rudins and Ofer’s Global Holdings purchased the property from the hospital’s bankrupt estate in October 2011 for $260 million, as previously reported. After a prolonged public approval process, the developers made a number of concessions to the city, including reducing the number of units (plans originally had the project boasting 450 homes) and a donation to local arts organizations.

Previous reports said the condos would ask in the area of $2,000 per square foot, but the the scope of the project has changed since then, and the representative said the developers have not yet settled on prices. However, given pricing at other new developments downtown recently — a penthouse at 56 Leonard is reportedly in contract for $4,500 per square foot — the prices will likely be considerably higher than that.