Pop-up retail listings site Storefront launches in NYC

TRD New York /
Jun.June 26, 2013 02:00 PM

Storefront, an online listings site for pop-up retail spaces, has announced its New York City launch after securing $1.6 million in seed funding, the company said in a release. The San Francisco-based site, which in just six months has listed over 3 million square feet of short-term retail space, now has 33 New York City listings spanning per-day rates of $150 to $25,000.

Storefront, for now, also includes San Francisco pop-up listings, but the company plans to use the seed money to expand into additional markets.

The site also has per-week and per-month listings. The least expensive per-week New York City listing is for an entire 400-square-foot store located at 177 Spring Street, for example. For high-rollers looking to pay monthly, Storefront also has an 8,500-square-foot listing for a store at 54 Crosby Street that’s up for $60,000 per month. There’s even a 12,000-square-foot kiosk space at Grand Central Terminal up for a cool $25,000 per day.

Additional pop-up spaces include two inside Zar Property NY’s 64 Wooster Street, David Zar, managing member of the firm, told The Real Deal. A 6,500-square-foot space, he said, goes for $125,000 per month. The other, measuring 6,400 square feet, costs $40,000 per month.

Users can also search for spaces based on sliding-scale price range and size range tools. Individual listings pages provide users with contact links to space owners and an option to book the spaces between certain dates. There are also photos.

The service aims to serve two purposes: Ensuring maximum occupancy for space owners and letting businesses promote their name while testing new markets.

Brokerages including Colliers International, Cushman & Wakefield, Jones Lang LaSalle and CBRE are currently working with Storefront to list their pop-up spaces and to secure tenants for them, according to the release. —Zachary Kussin

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