Qdoba to shutter seven Manhattan eateries

New York /
Jun.June 27, 2013 03:00 PM

Qdoba Mexican Grill’s seven Manhattan locations — which are underperforming locations with high rents — will close for good today, Crain’s reported.

“We are working with our landlords about our lease obligations,” a spokesperson for parent company Jack in the Box told Crain’s. Most of the leases expire over the next six years.

There are four Qdobas in Midtown and three Downtown, spanning 500 to 3,100 square feet each.

In all, the company is shutting almost 70 eateries as part of a nationwide restructuring.

There will still be two Qdoba locations in the New York City area — one in Staten Island and the other in Queens.

Qdoba serves up quesadillas and burritos, but unlike competitor Chipotle, industry sources told Crain’s that Qdoba did not effectively market and advertise itself amid its rival’s growth.

“The closures are related to a variety of factors including the competitive environment and local brand awareness,” the company spokesperson told Crain’s.

Despite the shuttering of these locations, Qdoba plans to expand in North America with 70 to 75 new eateries slated to open in 2013. [Crain’s]Zachary Kussin


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)
Hudson Yards megadevelopment inspires a new line of sex toys
Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Brookfield Asset Management’s Bruce Flatt (iStock)
Brookfield posts record FFO in Q1 — but not because of real estate
Brookfield posts record FFO in Q1 — but not because of real estate
From left: Furnished Quarters' Steven (left) and Gary Brown with 315 West 33rd Street (left) and 158 West 27th Street (Furnished Quarters, CityRealty, CityFeet)
Landlords sue hospitality stalwart Furnished Quarters
Landlords sue hospitality stalwart Furnished Quarters
David Schonbraun (SL Green)
SL Green investment chief David Schonbraun steps down
SL Green investment chief David Schonbraun steps down
Manhattan and Brooklyn saw all-time records in lease signings in April (iStock)
April leases soared across city; so did concessions
April leases soared across city; so did concessions
Queens Borough President Donovan Richards in front of Willets Point. (Office of Queens Borough President, WikiMedia / Jim.henderson)
Willets Point redevelopment finally moves ahead
Willets Point redevelopment finally moves ahead
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...