Qdoba Mexican Grill’s seven Manhattan locations — which are underperforming locations with high rents — will close for good today, Crain’s reported.
“We are working with our landlords about our lease obligations,” a spokesperson for parent company Jack in the Box told Crain’s. Most of the leases expire over the next six years.
There are four Qdobas in Midtown and three Downtown, spanning 500 to 3,100 square feet each.
In all, the company is shutting almost 70 eateries as part of a nationwide restructuring.
There will still be two Qdoba locations in the New York City area — one in Staten Island and the other in Queens.
Qdoba serves up quesadillas and burritos, but unlike competitor Chipotle, industry sources told Crain’s that Qdoba did not effectively market and advertise itself amid its rival’s growth.
“The closures are related to a variety of factors including the competitive environment and local brand awareness,” the company spokesperson told Crain’s.
Despite the shuttering of these locations, Qdoba plans to expand in North America with 70 to 75 new eateries slated to open in 2013. [Crain’s] —Zachary Kussin