Qdoba to shutter seven Manhattan eateries

TRD New York /
Jun.June 27, 2013 03:00 PM

Qdoba Mexican Grill’s seven Manhattan locations — which are underperforming locations with high rents — will close for good today, Crain’s reported.

“We are working with our landlords about our lease obligations,” a spokesperson for parent company Jack in the Box told Crain’s. Most of the leases expire over the next six years.

There are four Qdobas in Midtown and three Downtown, spanning 500 to 3,100 square feet each.

In all, the company is shutting almost 70 eateries as part of a nationwide restructuring.

There will still be two Qdoba locations in the New York City area — one in Staten Island and the other in Queens.

Qdoba serves up quesadillas and burritos, but unlike competitor Chipotle, industry sources told Crain’s that Qdoba did not effectively market and advertise itself amid its rival’s growth.

“The closures are related to a variety of factors including the competitive environment and local brand awareness,” the company spokesperson told Crain’s.

Despite the shuttering of these locations, Qdoba plans to expand in North America with 70 to 75 new eateries slated to open in 2013. [Crain’s]Zachary Kussin


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Jumaane Williams (Credit: Getty Images)

Council to vote on bill to curb Mitchell-Lama cheating

Raizy Haas and Gary Barnett (Credit: Getty Images, iStock)

One of Gary Barnett’s longtime deputies is leaving Extell

Macklowe selling out of Midtown tower, Brooklyn lawmaker wants to rewrite federal housing rules

Macklowe selling out of Midtown tower, Brooklyn lawmaker wants to rewrite federal housing rules

Battle of the boroughs: Tallying the city’s top law firms by real estate sales

Battle of the boroughs: Tallying the city’s top law firms by real estate sales

Renderings of Waldorf Astoria

Inside the Waldorf Astoria’s condo conversion

arrow_forward_ios