Qdoba to shutter seven Manhattan eateries

TRD New York /
Jun.June 27, 2013 03:00 PM

Qdoba Mexican Grill’s seven Manhattan locations — which are underperforming locations with high rents — will close for good today, Crain’s reported.

“We are working with our landlords about our lease obligations,” a spokesperson for parent company Jack in the Box told Crain’s. Most of the leases expire over the next six years.

There are four Qdobas in Midtown and three Downtown, spanning 500 to 3,100 square feet each.

In all, the company is shutting almost 70 eateries as part of a nationwide restructuring.

There will still be two Qdoba locations in the New York City area — one in Staten Island and the other in Queens.

Qdoba serves up quesadillas and burritos, but unlike competitor Chipotle, industry sources told Crain’s that Qdoba did not effectively market and advertise itself amid its rival’s growth.

“The closures are related to a variety of factors including the competitive environment and local brand awareness,” the company spokesperson told Crain’s.

Despite the shuttering of these locations, Qdoba plans to expand in North America with 70 to 75 new eateries slated to open in 2013. [Crain’s]Zachary Kussin


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Mayor Bill de Blasio (Getty)

City grants property owners another month to avoid tax lien sale

City grants property owners another month to avoid tax lien sale
Douglas Elliman’s New York City CEO Steven James and Zillow Group NYC general manager Matt Daimler (Courtesy Elliman via Youtube; Zillow)

Elliman gives in to StreetEasy’s manual listings

Elliman gives in to StreetEasy’s manual listings
443 Greenwich Street and 157 West 57th Street (Wikipedia Commons, StreetEasy)

Manhattan luxury contracts slow as city reopens

Manhattan luxury contracts slow as city reopens
CBRE broker Charlie Stephens, Juda Srour and attorney David Moreno Jr. (Linkedin, YouTube)

Racist comment posted using name of real estate executive

Racist comment posted using name of real estate executive
394 Vanderbilt Avenue (Douglas Elliman)

As weather heats up, Brooklyn luxury market doesn’t

As weather heats up, Brooklyn luxury market doesn’t
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...