Luxury rentals luring parents with kid-friendly amenities

New York /
Jul.July 01, 2013 09:00 AM

Landlords of luxury rental buildings are following the lead of condominiums and offering children-friendly amenities to woo tenants, DNAinfo reported.

The 1,700-unit Gateway complex at Battery Park City, for instance, recently converted a hot tub lounge into a multi-purpose room where children can take ballet lessons.

And the MiMA at 460 West 42nd Street offers a rooftop movie series aimed at children and a video game room chock-full of Wii and Xbox consoles.

“We thought we’d try it and see how it works,” Daria Salusbury, head of leasing luxury operations for Related Companies, which owns the MiMA, told DNAinfo. “Raising a child can be a daunting task. It’s always nice to offer an amenity that makes life easier.”

“My kids are at an age where it’s no longer okay to go to the playground — that’s for a 3-year-old,” Rogeria Hanlon, a mom of two young children who lives at the far West Side rental the Ohm, told DNAinfo. “I have to find entertainment for them and come up with things to do.”

There have been a growing number of families interested in rentals at the Ashley, located on 400 West 63rd Street, Rutenberg Realty’s Kristen Magnani told DNAinfo. For an annual fee of about $300, renters can share the amenities of the nearby Aldyn condo, which include a climbing wall and a bowling alley.

“Parents are willing to pay for the amenities just to have some peace and quiet,” Magnani said. [DNAinfo]  – Hiten Samtani


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