The Real Deal New York

Printing House condos launch signature scent

New luxury development aims to lure buyers with its very own fragrance
By Hayley Kaplan | July 19, 2013 04:30PM

From the July issue: It’s not every condo that has a signature fragrance. (Sniff, sniff.) Ah, but the Printing House in the West Village does.

When the old printing factory-turned-condo launched sales in early spring, it not only debuted four custom-designed model units; it introduced “Australian Coast,” a scent hand-picked by developers Myles Horn, Belvedere Capital Management and Angelo, Gordon & Co. [more]

  • Am I the only one who finds this a bit ridiculous?

  • Jimmy Endresss

    Nobody really cares. It probably smells like Citrus and Ass…I, too, can have my own scent.

  • Charles Schweinler

    Christ, what an asshole.