Pam Liebman: Broker reality shows bad for NYC real estate

Meanwhile, Bravo's Million Dollar Listing New York picked up for third season

New York /
Aug.August 02, 2013 01:30 PM

Despite the popularity of real estate reality shows like “Million Dollar Listing New York” and “Selling New York,” several of New York City’s biggest brokerages discourage — or outright ban — brokers from appearing on the programs. And Corcoran Group CEO Pam Liebman said she considers the personality-driven shows a negative for the industry, the Wall Street Journal reported.

“My brokers are appalled by what happens on these shows,” Liebman told the Journal . “It’s way exaggerated,” she said, adding that agents who go on such shows risk overshadowing a company’s brand.

Corcoran, along with Town Residential and Brown Harris Stevens, either prohibit or discourage brokers from participating.

Mary Rutherfurd, a broker with Brown Harris Stevens, similarly told the Journal that she would never appear on such a show because a reputation for discretion is such an important part of her reputation as a high-end broker.

Meanwhile, hot on the heels of Wednesday night’s season two finale, Bravo TV ordered a third season of “MDLNY”, the Hollywood Reporter noted.

The series, centered on the careers and lives of real estate agents Fredrick Eklund of Douglas Elliman, Luis D. Ortiz of Keller Williams NYC and Ryan Serhant of Nest Seekers International, averaged 1.1 million viewers last season, pulling 920,000 total viewers on the season finale episode alone.

A spokeswoman for Bravo told the Journal that brokers who appear on its shows have all seen an upswing in business.

Serhant told the Journal that the show helped move him from selling midrange condominiums five years ago to more than $200 million in sales so far this year. “All exposure is good exposure,” he told the Journal. [Hollywood Reporter] and [WSJ]Julie Strickland


Related Articles

arrow_forward_ios
49 East 10th Street and Barbara Corcoran (Credit: Google Maps and Getty Images)
Corcoran to shut down office in building partly owned by Barbara Corcoran
Corcoran to shut down office in building partly owned by Barbara Corcoran
Corcoran President & CEO Pamela Liebman (Credit: Corcoran, Getty Images)
Welcome to Queens: Corcoran opens first borough outpost
Welcome to Queens: Corcoran opens first borough outpost
Rachel Glazer (Credit: BHS)
BHS’ top Downtown agent jumps to Compass
BHS’ top Downtown agent jumps to Compass
Stephen Klym (Rabih Chebab)
Warburg Realty taps veteran BHS exec to run Tribeca office
Warburg Realty taps veteran BHS exec to run Tribeca office
4 East 66th Street and Shafi Roepers (Google Maps, Jamie McCarthy/WireImage)
Socialite relists UES co-op for $45M
Socialite relists UES co-op for $45M
Kirsten Jordan
MDLNY’s Kirsten Jordan heads back to Elliman from Compass
MDLNY’s Kirsten Jordan heads back to Elliman from Compass
David V. Johnson and Corcoran CEO Pamela Liebman. (Liebman ph: Marc Scrivo, Oil Nut Bay)
Corcoran launches first international franchise in British Virgin Islands
Corcoran launches first international franchise in British Virgin Islands
Scott Durkin, president and COO of Douglas Elliman; Bess Freedman, CEO of Brown Harris Stevens
The Covid churn: Inside resi brokerages’ recruiting games
The Covid churn: Inside resi brokerages’ recruiting games
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...