The Real Deal New York

Zillow to pay $50M for StreetEasy

August 19, 2013 08:15AM

8:15 a.m., Aug. 19: Real estate information giant Zillow will pay $50 million to acquire New York City-based listings site StreetEasy, the company announced this morning. The all-cash transaction is expected to close in the coming weeks. The deal will give Zillow access to StreetEasy’s 1.2 million unique monthly visitors, primarily prospective homebuyers in the New York region, according to the statement.

“Simply put, StreetEasy has cracked the code in New York,” said Zillow CEO Spencer Rascoff in a statement, adding that “we share a common goal: to help consumers become smarter about real estate by communicating comprehensive, unbiased information about apartments and homes.”

StreetEasy co-founder Michael Smith, who kicked the site off in 2006, said he was “very excited to be joining forces with Zillow, the largest national brand in mobile and online real estate, as we continue our commitment to data integrity, innovation and collaboration with the local real estate community,” in the statement.

In May 2012, Zillow paid $40 million for San Francisco-based rental management company RentJuice, and in November of the same year, shelled out $16 million to acquire rival HotPads.– Hiten Samtani

  • Jonathan Lerner

    Congrats to Michael, his team worked very hard over the years and they really deserve the payoff! I can’t think of a nicer bunch of people who deserve this!

  • donationguru

    Worth more than 50M….

    • paul

      Easily, Instagram was bought for $1,000,000,000. Perhaps StreetEasy knew their business model could only make so much, sell now and move onto the next venture

  • nyluxurydigs

    can we say monoply

  • jerky schmilkus

    Its over. Zillow is garbage.

    • Damn

      Zillow was always garbage.

  • Harji Singh

    Onto the next venture

  • “unigues”


    Their “unigues” came from garbage traffic that they buy

    Let them show where the “unigues” are from

  • ZR

    50 million for StreetEasy? Seems low for a site that basically dominates NYC’s for-sale market. If Zillow is currently trading at 20x price/sales, this makes me think StreetEasy revenues were low, or their growth was stalled?

  • CaveJohnNYC

    I am not liking this…but hey…

  • geraldinef

    good info