Town opens ninth Manhattan office in Gramercy

By Katherine Clarke | August 26, 2013 01:10PM

Town Residential has opened its ninth Manhattan office at 33 Irving Place in Gramercy, a company spokesperson told The Real Deal.

The office, at the corner of 16th Street near Union Square, will house 40 of the firm’s top agents, as well as its corporate services and relocation team; marketing, human resources and technical support staff; and public relations and legal departments, the spokesperson said. It will also be home to the company’s new international sales division.

Town’s Karen Fornash will manage sales out of the office, while Cynthia Perez will manage rentals. Fornash and Perez will report to Wendy Maitland, Town’s senior managing director of sales, and Itzy Garay, managing director of leasing , respectively.

Town recently inked a 20-year deal for the 6,549-square-foot, ground-floor space at the office property earlier this year and is paying approximately $75 per square foot, according to data from CoStar Group.

“With this new office we are nearing the completion of phase two of our overall business plan,” said Town CEO Andrew Heiberger, who launched the company in 2010, in a statement. “Park Avenue is like Manhattan’s central highway, and being able to access it directly is tremendously valuable. From this location, any neighborhood is accessible – Uptown, Downtown, cross town.”

The Irving Place building was designed in the early 20th Century by the architecture firm Goldwin Starrett & Van Vleck, which also designed Saks Fifth Avenue.

The announcement of the office opening comes shortly after Town said it had almost doubled its office space at the Crown Building at 730 Fifth Avenue, growing its workforce there from 50 to more than 80 agents.

Many of the largest New York City residential brokerages already have offices in and around Gramercy. Douglas Elliman has an outpost at 26 West 17th Street, between Fifth and Sixth avenues, while the Corcoran Group has one at 36 East 12th Street, between Broadway and Union Square West.

Town’s other eight offices are in Soho, the West Village, Greenwich Village, the Flatiron District, Astor Place, Midtown, the Financial District and the Upper East Side.