A deluxe – and purple – apartment in the sky: PHOTOS

TRD New York /
Sep.September 07, 2013 06:00 PM

From Luxury Listings NYC: Ryan Serhant, star of Bravo’s “Million Dollar Listing New York,” last night stood at the corner of West 24th Street and the West Side Highway, his eyes turned to a purple glow emanating from the windows of a condominium one block east.

“Here’s hoping we don’t cause any fender-benders over here with people looking up,” he joked with several members of his Nest Seekers International team who stood near him, snapping shots of the light on their cell phones.

The apple of their eyes — and phones — was an under-construction duplex penthouse at 200 11th Avenue that Serhant intends to bring to market for just north of $20 million.

The broker said he lit it lavender for several reasons, the most prominent one being New York Fashion Week, which lasts until Sept. 12. The penthouse will stay illuminated until the fashion festivities end, and is meant to attract as many looks as the models strutting the runway.

“It controls so much space,” Serhant said of the home. “We’re clearly defining what the apartment is up there.”

The 3,248-square-foot condo is undergoing a major makeover courtesy Dutch architecture firm MVRDV, and was slated to hit the market this month with a price tag of up to $23 million, as The Real Deal reported in June. (Serhant declined to specify when the listing would go live.)

 

Serhant is no stranger to promoting listings during Fashion Week, telling The Real Deal early this year that he’s “gone balls to the wall each [Fashion Week] for the last few years.” In the past, he’s thrown a Fashion Week-themed party across from the event’s hub at Lincoln Center to promote a $3.95 million listing at 61 West 62nd Street — whose sale closes this week — and did a brief stint as a runway model in 2012.

Besides the temporary purple lighting, the West Chelsea penthouse features an en suite “sky car garage” that lets the buyer park a car at the apartment’s entry level.


Related Articles

arrow_forward_ios
Ryan Serhant (Getty)

Ryan Serhant leaves the Nest

Ryan Serhant leaves the Nest
357 West 17th Street (Douglas Elliman)

Chelsea manse once listed for $37M sells after 41% price chop

Chelsea manse once listed for $37M sells after 41% price chop
An illustration of Ryan Serhant and the note sent to Silverback Development (Credit: Getty Images, iStock)

Why Ryan Serhant sent $10,000 “cash” to clients

Why Ryan Serhant sent $10,000 “cash” to clients
Ryan Serhant (Credit: Ryan Serhant via YouTube)

Ryan Serhant’s $50K cash offer to buyers’ agents ruffles feathers

Ryan Serhant’s $50K cash offer to buyers’ agents ruffles feathers
What are Ryan Serhant’s politics?

What are Ryan Serhant’s politics?

What are Ryan Serhant’s politics?
Will Ryan Serhant leave New York City

Will Ryan Serhant leave New York City?

Will Ryan Serhant leave New York City?
Ryan Serhant Video

Ryan Serhant’s must-have “three E’s” for every broker he hires

Ryan Serhant’s must-have “three E’s” for every broker he hires
David Walker, Tyler Whitman and Philip Lang (Credit: Jonathan Grassi)

Tyler Whitman, MDLNY’s new star from the lead gen world, makes his debut

Tyler Whitman, MDLNY’s new star from the lead gen world, makes his debut
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...