The Real Deal New York

MakeLoveNotPorn founder lists Chelsea loft for $6M

Cindy Gallop's apartment was set for Biggie's "Nasty Girl" video
September 13, 2013 11:41AM

Advertising maven Cindy Gallop, the founder of the MakeLoveNotPorn movement, has listed her Chelsea loft for just under $6 million.

The 3,800-square-foot apartment at 213 West 23rd Street used to be the men’s locker room of the YMCA, Gallop told the Wall Street Journal. Painted entirely in shades of black, the apartment has two bedrooms and three bathrooms and a large open space which serves in turn as the living room, dining room and kitchen. It is decorated with paraphernalia such as a Gucci chain saw and an Ak-47 littered with Chanel logos.

Gallop – whose TED talk about knowing the difference between sex and pornography went viral — bought the pad for $1.5 million in 2005, according to city records seen by the Journal. She then spent about $1 million furnishing it, using a Shanghai bar as her inspiration, she told the newspaper. The apartment is listed with Shlomi Reuveni of Brown Harris Stevens.

“I was in a drunken haze and I realized I wish I lived somewhere like this,” Gallop said of the Stefan Boublil-designed loft.

The unusual apartment  has attracted the likes of the rapper Notorious B.I.G., who used it as the set for his video “Nasty Girl.”

“They didn’t add any props,” Gallop said. “They said it already looked like a pimp lives here.” [WSJ]Hiten Samtani

  • Cedar cat

    Well behaved women rarely make history.

  • Reality Czech

    Cindy is fab, but this is merely a publicity stunt. The apartment is super cool, and Cindy has made it an integral part of her brand, milking it for press pages.

    The identical unit 1 floor below sold for $3.75M just a year ago. A 50% premium for an apartment designed for a very specific taste (think shower without doors in the middle of the unit) . . . It’s not happening.

    But people will write about it. And her.

    Smart chick. Stupid press.