Zillow, StreetEasy merger could lead to first national MLS

The acquisition could be the first step towards national MLS, experts say

Zillow CEO Spencer Rascoff and StreetEasy CEO Michael Smith
Zillow CEO Spencer Rascoff and StreetEasy CEO Michael Smith

From the September issue: Zillow, the giant national real estate database, made headlines last month when it announced it would pay $50 million in cash for the Manhattan listings website StreetEasy.

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The acquisition represents a move by Seattle-based Zillow to grab market share in New York City, where it’s failed to make inroads despite its broad national reach. [more]