Priced out of LES, shirt boutique heads to Madison Avenue

September 27, 2013 01:22PM

Madison Avenue, the domain of Mad Men, pricey boutiques and Uptown elegance, is now a respite for a custom shirt boutique priced out of the tenement district-turned-hipster-haven Lower East Side.

20 Peacocks, a design-your-own-shirt shop, Is Closing Down Its 20 Clinton Street storefront Sunday and moving to a studio space at 99 Madison Avenue, near 30th Street.

The cheaper space will reduce the immense pressure of making rent every month, owner Hillary Flowers told DNAinfo, which did not include information on how much she paid at either space.

“It is going to take away so much anxiety and it gives you a chance to live,” she told DNAinfo. “I love the business — the design aspect and working with my customers.”

With the rent pressure lifted, Flowers hopes to expand the brand, which currently focuses only on shirts for men, to include custom suits, ties and pocket squares. Custom clothing for women is also in the works. [DNAinfo] Julie Strickland