StreetEasy curbs plans for expansion outside NYC

TRD New York /
Oct.October 02, 2013 01:54 PM

UPDATED, 8:49p.m., Oct. 2: StreetEasy appears to have shelved plans to expand into new markets, following Zillow’s $50 million purchase of the New York City-based listings provider late this summer.

“We’ve realigned StreetEasy to focus entirely on New York City, where the company has the strongest brand and deepest local knowledge,” an unnamed Zillow representative told Curbed. The firm, which had expanded into the Washington, D.C., and Miami markets before the acquisition, now appears to be doubling down in the Big Apple, filling Zillow’s previous gap in the New York City market.

And despite StreetEasy founder and CEO Michael Smith’s statement to Curbed that the site would “continue to operate as usual,” a new executive is rumored to be running daily operations. That would be Susan Daimler, whose Buyfolio site Zillow acquired last year, and serves as the general manager of Zillow New York.

StreetEasy also unveiled a new layout this week, in a move company insiders told Curbed was in the works prior to the Zillow buy. [Curbed]Julie Strickland


Related Articles

arrow_forward_ios
Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over

Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over

Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over
Placeholder image

Zillow to pay $50M for StreetEasy

Zillow to pay $50M for StreetEasy
StreetEasy GM Caroline Burton (iStock, Linkedin)

Zillow to shutter Naked Apartments

Zillow to shutter Naked Apartments
StreetEasy has launched a new tool offering users a private estimate of their home value. (iStock)

StreetEasy launches automated home-valuation tool

StreetEasy launches automated home-valuation tool
Spencer Rascoff (Getty; iStock)

Zillow co-founder Spencer Rascoff to start blank-check company

Zillow co-founder Spencer Rascoff to start blank-check company
Zillow CEO Rich Barton (JD Lasica via Flickr; iStock)

Drawing agent ire, Zillow bets on brokerage to deliver profits

Drawing agent ire, Zillow bets on brokerage to deliver profits
Clockwise from top left: Daniel Schreiber, Rich Barton, Glenn Kelman, Andy Florance and Glen Sanford.  

No “rout” about it: Real estate tech stocks rebound

No “rout” about it: Real estate tech stocks rebound
Manhattan office real estate market is getting hit by subleasing (iStock)

Spike in Manhattan’s office sublease explained

Spike in Manhattan’s office sublease explained
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...