Kaufman beefs up 1407 Broadway with tech, fashion tenants

October 09, 2013 02:25PM

Tech and fashion tenants are reshaping an area bordered by Herald Square to the south and Times Square to the north. At 1407 Broadway, licensing company Galaxy Brand Holdings just nabbed 10,900 square feet in the Kaufman Organization’s 1.1 million square-foot building for the company’s first location.

The tenant was represented by CBRE’s Sinclair Li and John Silva in the deal for the 28th-floor space, for which asking rent was $60 per square foot.

Downstairs on the building’s seventh floor, online retailer GoGoTech is moving into 13,701 square feet in an expansion from nearby 1410 Broadway, as previously reported. Joseph Friedman of Murray Hill Properties represented the tech-savvy tenant, in a deal where asking rent was $50 per square foot.

Grant Greenspan, Michael Heaner and Jessica Kosaric represented the landlord in-house in both deals, using social media and marketing to reel in the tech tenants.

Aiming to fuel the web-savvy companies nearby, coffee shop Caffe Bene signed a 10-year lease for a 2,450-square-foot store at 485 Seventh Avenue, a new locale slated to open in January. Joanne Podell and Brandon Singer of Cushman & Wakefield represented both the tenant and landlord Eretz Group in the deal in the building also known as the Fashion Atrium. Asking retail rents on the block run around $290 per square foot. [NYP]Julie Strickland