“Kids don’t really see sheep in the middle of New York at a gas station,” Shvo says: VIDEO

New York /
Oct.October 11, 2013 03:41 PM
 

Michael Shvo’s “shvlawn,” gracing the corner of West 24th Street and 10th Avenue, is part of the marketing maven’s larger strategy to marry art with real estate.

Bringing Surrealist sculptor Francois-Xavier Lalanne’s “Sheep Station” exhibit to the the site of a building that will have “a lot of art-themed aspects to it” really shows the public what the site will ultimately be like, Shvo said in a Bloomberg TV appearance.

“Kids don’t really see sheep in the middle of New York at a gas station,” he said.

“I’m a strong believer that art is something you do for the right person at the right time at the right location,” he added. “It gives very strong distinction. If you connect it and you can’t get it anywhere else, you are going to pay a premium.”

“To me art without a home is like a body without a soul,” he added. [Bloomberg News]Julie Strickland


Related Articles

arrow_forward_ios
Northwind Group's Ran Eliasaf, Michael Shvo and the Mandarin Oriental Residences (SHVO, DBOX)
Shvo gets $162M loan for Mandarin Oriental Residences
Shvo gets $162M loan for Mandarin Oriental Residences
Shvo launches sales at Mandarin Oriental condos on Fifth Ave
Shvo launches sales at Mandarin Oriental condos on Fifth Ave
Shvo launches sales at Mandarin Oriental condos on Fifth Ave
Keith McNally, Seren Shvo and Michael Shvo (Getty, iStock, SHVO)
Threatened with ban by Balthazar, Shvo claps back
Threatened with ban by Balthazar, Shvo claps back
From left: Ralph Lauren and Michael Shvo with 711 Fifth Ave. (Getty, Shvo Organization)
Ralph Lauren, Shvo Group feuding over Fifth Ave sublease
Ralph Lauren, Shvo Group feuding over Fifth Ave sublease
Michael Shvo and the Transamerica Building in San Francisco and  (Unsplash)
Shvo, Deutsche Finance close on Transamerica Pyramid for $650M
Shvo, Deutsche Finance close on Transamerica Pyramid for $650M
Serdar Bilgili and Michael Shvo (Illustration by Paul Dilakian for The Real Deal)
Inside the ugly dispute between Michael Shvo and his partner pal
Inside the ugly dispute between Michael Shvo and his partner pal
What tenants are paying at Shvo’s “Big Red” building
What tenants are paying at Shvo’s “Big Red” building
What tenants are paying at Shvo’s “Big Red” building
Michael Shvo and a rendering of the project
Michael Shvo’s proposed Miami Beach tower gets haircut and approval
Michael Shvo’s proposed Miami Beach tower gets haircut and approval
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...