Zillow shocks insiders with StreetEasy strategy

The Zillow and StreetEasy teams at NASDAQ ringing the opening bell on Aug. 19, the day their deal was announced
The Zillow and StreetEasy teams at NASDAQ ringing the opening bell on Aug. 19, the day their deal was announced

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From the November issue: On Sunday night, August 18, most of the 34 employees and executives of listings website StreetEasy gathered in the company kitchen for a game-changing announcement by CEO Michael Smith: Zillow, the $3 billion Seattle-based residential listings website, was acquiring the firm for $50 million. [more]