The Real Deal New York

Reebok retail muscles into 1 Union Square West

December 18, 2013 01:45PM

Reebok is planting a footprint in Union Square with a new concept store and workout space that will replace jeans retailer Diesel.

Reebok Fit Hub and a Reebok CrossFit gym signed a lease for an 11,600-square-foot flagship space at landlord Buchbinder & Warren’s 1 Union Square West near East 14th Street. RKF brokers Yael Amron and Jeremy Ezra represented the tenant, while William Abramson and Eugene Warren represented Buchbinder & Warren in-house.

The ground-floor space will cover 4,800 square feet. The gym will take up 6,800 square feet on the lower level, the New York Post reported. The nine-story Class B building was completed in 1890 and designated a city landmark in 1985.

In July, Reebok Fit Hub inked a 4,000-square-foot lease at 1132 Third Avenue on the Upper East Side.

The landlord listed the full 6,935-square-foot sixth floor in October with an asking price of $65 per square foot. [NYP, 3rd item]Mark Maurer