Starchitects, interior designers collaborate on luxury condos

New York /
Dec.December 27, 2013 05:05 PM

The practice of tapping a “starchitect” and a well-known interior designer to craft luxury condominium projects — a new approach only 10 years ago — is now an essential component of successful marketing in New York City.

“If you look at the most high-profile, high-priced projects, you will see that everyone has a named architect or a named interior designer, and often both,” Susan de França, president and CEO of Douglas Elliman Development Marketing, told the New York Times.

Swiss firm Herzog & de Meuron is credited with a chunk of the success of Alexico Group and Hines’ 56 Leonard in Tribeca. Zaha Hadid’s attachment to Related Companies’ 520 West 28th Street is drawing eyeballs and checkbooks. And Robert A.M. Stern’s Superior Ink in the West Village and 15 Central Park West drew bigger price tags than their neighbors, thanks in part to his cachet.

Such big names can cost developers 30 to 40 percent more and tack an additional 10 to 20 percent in construction costs, but the return comes in the sale prices.

“It is difficult to quantify with an exact measure, but I would say there is a 30 to 50 percent premium if a project is completed by a starchitect,” de França said.

And while the pre-crash days featured starchitects working on building exteriors, the newer approach involves a collaboration between the architect and the designer on interior and exterior design.

For example, marketing materials at the Sterling Mason at 71 Laight Street noted both the husband-and-wife interior design team Gachot and architect Morris Adjmi. William Sofield, who designed fashion boutiques for Gucci, Yves Saint Laurent and Harry Winston, tackled both the interior and exterior at Brodsky Development’s 135 East 79th Street[NYT]Julie Strickland


Related Articles

arrow_forward_ios
Here are the week’s top luxury sales
Here are the week’s top luxury sales
Here are the week’s top luxury sales
Clockwise from left: John D. Rockefeller, Izzy Englander, Steven Mnuchin, David Koch, Jacqueline Bouvier, and William Zeckendorf (Credit: Getty Images and StreetEasy)
For 15 years, David Koch lived at the world’s “richest building”
For 15 years, David Koch lived at the world’s “richest building”
Here are the week’s top luxury sales
Here are the week’s top luxury sales
Here are the week’s top luxury sales
This Brooklyn Heights home went into contract at $2,184 per square foot. (Compass)
$14M house topped Brooklyn’s luxury listings last week
$14M house topped Brooklyn’s luxury listings last week
Douglas Elliman chairman Howard Lorber, Corcoran CEO Pam Liebman and 53 West 53rd. (Giles Ashford, Getty)
Elliman takes over marketing at MoMA tower
Elliman takes over marketing at MoMA tower
1 Grand Army Plz #12C (Compass, Google Maps)
Brooklyn’s luxury market cooled last week
Brooklyn’s luxury market cooled last week
Alchemy Properties president Ken Horn and The Pinnacle at the Woolworth Building (Alchemy, iStock)
Woolworth Building’s $79M “pinnacle” returns in challenging market
Woolworth Building’s $79M “pinnacle” returns in challenging market
It’s the first time in the past four quarters that sales have exceeded year levels.
“We are recovering”: Manhattan home sales finally increase
“We are recovering”: Manhattan home sales finally increase
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...