The Real Deal New York

Corcoran’s marketing guru jumps ship for the New York Times

January 10, 2014 10:11AM

The Corcoran Group is losing Matthew Shadbolt, the brokerage’s much-celebrated director of interactive products and marketing. Shadbolt will move to the New York Times, where he will serve as director of real estate products, leading a team that will develop initiatives for the paper’s web and mobile coverage.

“After eight wonderful and intensely rewarding years with Corcoran, I wanted to let all of my friends here know that I will be moving on,” Shadbolt wrote on his personal Facebook page. “A new chapter begins!”

Corcoran CEO Pamela Liebman did not respond to a request for comment from Inman, which first spotted Shadbolt’s Facebook post.

Shadbolt begins his new role on January 21, according to Inman. He joined Corcoran in 2006 and has been widely credited as the driving force behind the brokerage’s strong performance on social media and other digital platforms. Corcoran’s Facebook page currently has over 113,000 followers, the largest of any of the New York City brokerages by a solid margin.

Shadbolt was also a key part of Corcoran’s wildly successful “Marcel” campaign on YouTube, which was designed to drive viewers to Corcoran’s new website, as The Real Deal reported. [Inman]Hiten Samtani