The Real Deal New York

Anthropologie launches mini bridal boutique inside UES store

January 20, 2014 10:50AM

A new bridal boutique is opening up inside ladies’ retailer Anthropologie’s Upper East Side location. BHLDN’s first New York City store will be opened inside Anthropologie’s 1230 Third Avenue store, at East 71st Street. Urban Outfitters owns both brands.

The opening follows a successful experiment with a BHLDN pop-up shop inside the Anthropologie store in October, a BHLDN spokesperson told DNAinfo. The bridal boutique is primarily an online retailer, but has brick-and-mortar locations in Houston, Chicago and Beverly Hills.

“When the sign-ups [for trying on wedding dresses] began, space filled up weeks in advance,” an unnamed Anthropologie employee told the website. “We had many people calling here and trying to get appointments.” [DNAinfo]  – Hiten Samtani