The Real Deal New York

Princess Firyal’s Pierre duplex hits the market for $70M

By Julie Strickland | January 27, 2014 02:48PM

A sprawling Upper East Side home believed to belong to HRH Princess Firyal of Jordan is once again on the market — this time, with an asking price of $70 million.

The duplex apartment, which spans the 30th and 31st floors of the Pierre at 795 Fifth Avenue, was owned by the late financier Lionel Pincus and later handed over to the Jordanian princess, Pincus’ longtime companion. The luxurious 7,000-square-foot, five-bedroom home boasts 360-degree views of Central Park and the Manhattan skyline, a 42-foot library along Fifth Avenue and two master bedroom suites with custom wood-paneled dressing rooms and marble baths, according to the listing. Sotheby’s International Realty broker Serena Boardman has the listing.

Boardman declined to comment for this story, and a spokesperson for Sotheby’s declined to confirm the seller’s identity. Calls and emails to Firyal’s publicist were not immediately returned.

Pincus, who co-founded private equity firm Warburg Pincus, was incapacitated in 2003. His sons listed the apartment in 2007 for $50 million, claiming the upkeep was too expensive. They listed it again In March 2008 for $35 million.

Firyal attempted to block the sale of the home, which Pincus left to her in case he still owned the home at the time of his death. The venture capital pioneer died in October 2009, and the unit landed in Firyal’s hands. The apartment was then delisted after a settlement was filed, according to previous reports.

At the time, brokers told the New York Times that Firyal would need the co-op board’s approval in order to sell the home.