Marketing Directors tapped to handle 50 West Street sales

February 06, 2014 04:48PM

Time Equities has tapped the Marketing Directors to handle sales and marketing for Francis Greenburger’s resurgent 50 West Street, the developer’s 63-story luxury condominium tower.

Slated for completion in 2016, 50 West kicked off marketing last month with a teaser website launch and virtual video. Architect Helmut Jahn designed the property, while interior designer Thomas Juul-Hansen outfitted the interior.

“As the demand for housing in Manhattan grows further, we will continue to see Downtown as a highly coveted destination for residents over the next few years,” Francis Greenburger, Time Equities chairman, told Real Estate Weekly.

Greenburger bought the Financial District site in 1983 and held a groundbreaking ceremony for the condominium project in 2008. But the project hit a wall during the financial meltdown, halting work. Construction on the building did not resume until the developer secured nearly $400 million in financing in August of 2013. [REW]Julie Strickland