The Real Deal New York

Marketing Directors tapped to handle 50 West Street sales

Time Equities has tapped the Marketing Directors to handle sales and marketing for Francis Greenburger’s resurgent 50 West Street, the developer’s 63-story luxury condominium tower.

Slated for completion in 2016, 50 West kicked off marketing last month with a teaser website launch and virtual video. Architect Helmut Jahn designed the property, while interior designer Thomas Juul-Hansen outfitted the interior.

“As the demand for housing in Manhattan grows further, we will continue to see Downtown as a highly coveted destination for residents over the next few years,” Francis Greenburger, Time Equities chairman, told Real Estate Weekly.

Greenburger bought the Financial District site in 1983 and held a groundbreaking ceremony for the condominium project in 2008. But the project hit a wall during the financial meltdown, halting work. Construction on the building did not resume until the developer secured nearly $400 million in financing in August of 2013. [REW]Julie Strickland