Risqué art can be dangerous for deal making, brokers say

TRD New York /
Mar.March 01, 2014 12:00 PM

 When it comes to selling your home, brokers tend to agree that artistic inclinations can sometimes get in the way, especially if they are of the risqué variety.

“No nudes is good nudes,” Lyn Sims, a Realtor at ReMax in the Northwest suburbs of Chicago, told the Wall Street Journal, echoing a chorus of brokers the Journal interviewed around the country.

A 2011 Duke University study involving 457 participants found that removing attention-grabbing art was one of the most beneficial actions a seller could take to alter a buyer’s perception of a property. The study revealed that buyers often remember the art rather than the house, meaning that a negative reaction to the art could scuttle a deal.

However, there are exceptions to the rule. Edgy art has been used to sell luxury condos in New York City. For instance, at Chelsea’s Walker Tower, artist Alyssa Monks of the New York Academy of Art gave a lecture last November in an available condo with several nude paintings featured. Two of the pieces sold that night, and the building went on to sell both the apartment where the event took place, a four-bedroom for $12.25 million, and a three-bedroom for $8.88 million. [WSJ]Christopher Cameron


Related Articles

arrow_forward_ios
Walker Tower at 212 West 18th Street (iStock; Courtesy JDS, Core NYC)

Condo board can’t stop sale of 1MDB penthouse at $33M discount

Condo board can’t stop sale of 1MDB penthouse at $33M discount
Walker Tower at 212 West 18th Street with in-contract buyer Ron Vinder (left), and prior owner Khadem al-Qubaisi (right) (Images from JDS Development, Morgan Stanley, Pixabay)

Walker Tower board fights “low-ball” sale of 1MDB-linked penthouse

Walker Tower board fights “low-ball” sale of 1MDB-linked penthouse
Walker Tower at 212 West 18th Street (Courtesy JDS, Core NYC)

Walker Tower condo board opposes heavily discounted sale of 1MBD unit

Walker Tower condo board opposes heavily discounted sale of 1MBD unit
Walker Tower penthouse tied to 1MDB scandal gets another staggering price cut

Walker Tower penthouse tied to 1MDB scandal gets another staggering price cut

Walker Tower penthouse tied to 1MDB scandal gets another staggering price cut
The CEO of Kayak is listing his Walker Tower PH a year after buying it for $24M

The CEO of Kayak is listing his Walker Tower PH a year after buying it for $24M

The CEO of Kayak is listing his Walker Tower PH a year after buying it for $24M
Walker Tower penthouse ensnared in 1MDB scandal to hit market for $45M

Walker Tower penthouse ensnared in 1MDB scandal to hit market for $45M

Walker Tower penthouse ensnared in 1MDB scandal to hit market for $45M
Beauty mogul Laura Mercier lists Walker Tower apartment for $11M

Beauty mogul Laura Mercier lists Walker Tower apartment for $11M

Beauty mogul Laura Mercier lists Walker Tower apartment for $11M
An evening with Robert A.M. Stern: “I’m not Picasso, but I’m not that far away”

An evening with Robert A.M. Stern: “I’m not Picasso, but I’m not that far away”

An evening with Robert A.M. Stern: “I’m not Picasso, but I’m not that far away”
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...