The Real Deal New York

Social media’s new status

How social media has gone from bit player to central marketing component for residential firms
By Hiten Samtani | March 05, 2014 10:30AM

From the March issue: In July, Halstead Property broker Jill Sloane wrote a post on the brokerage’s popular Tumblr page titled “10 things you didn’t know about the Ansonia.” Sloane compiled a list of historical tidbits about the Upper West Side condominium, including its status as the first air-conditioned hotel in the city and its cameo in Woody Allen’s Oscar-winning film, “Hannah and Her Sisters.” [more]