The Real Deal New York

Birkenstock heir lists FiDi pad for $13 million

Sandal company's former CEO bought penthouse at 40 Broad Street for $5.9M in 2011

March 28, 2014 01:10PM

From left: Platinum Properties' Daniel Hedaya, 40 Broad Street and a Birkenstock sandal

From left: Platinum Properties’ Daniel Hedaya, 40 Broad Street and a Birkenstock sandal

Alex Birkenstock, heir to the eponymous sandal company fortune, is listing his Setai penthouse for more than double what he paid three years ago.

Birkenstock picked up the 3,424-square-foot, 30th-floor pad at 40 Broad Street in 2011 for $5.86 million, then engaged in a $5 million renovation spearheaded by Miami-based interior designer Steve Harivel. Lined with exposed brick, 1920s Art Deco doors from a Hawaiian theater and hardwood floors from the Portuguese embassy in Paris, the pad is now on the market for $12.99 million.

Platinum Properties’ Daniel Hedaya and Khashy Eyn have the listing.

In 2012, Birkenstock sold a triplex penthouse in Miami Beach for $25 million, a record price for the area at the time, in a deal also represented by Platinum’s Eyn. [Curbed]Julie Strickland

  • tingleinthedingle

    FiDi is picking up speed. There’s some great listings on the market down there and tons of new development and conversions on the way