The Real Deal New York

Birkenstock heir lists FiDi pad for $13 million

Sandal company's former CEO bought penthouse at 40 Broad Street for $5.9M in 2011

Alex Birkenstock, heir to the eponymous sandal company fortune, is listing his Setai penthouse for more than double what he paid three years ago.

Birkenstock picked up the 3,424-square-foot, 30th-floor pad at 40 Broad Street in 2011 for $5.86 million, then engaged in a $5 million renovation spearheaded by Miami-based interior designer Steve Harivel. Lined with exposed brick, 1920s Art Deco doors from a Hawaiian theater and hardwood floors from the Portuguese embassy in Paris, the pad is now on the market for $12.99 million.

Platinum Properties’ Daniel Hedaya and Khashy Eyn have the listing.

In 2012, Birkenstock sold a triplex penthouse in Miami Beach for $25 million, a record price for the area at the time, in a deal also represented by Platinum’s Eyn. [Curbed]Julie Strickland

  • tingleinthedingle

    FiDi is picking up speed. There’s some great listings on the market down there and tons of new development and conversions on the way