The Real Deal New York

Brokers turn to coaches to improve business – and lives

Professional counselors hired to advise on wide array of subjects
By Kerry Murtha | April 07, 2014 04:30PM

From the April issue: When it came to rewarding his firm’s top producers this year, Warburg Realty president Fred Peters passed up the paperweights for something more productive. He booked six one-hour sessions with broker coach Susan Sexton for each agent.

Industry players say Warburg is not alone when it comes to enlisting broker coaches, who work with agents on everything from differentiating their services to balancing their lives. [more]