The Real Deal New York

Fake clients help developers boost sales in real world

Gotham, Related among firms using fictional buyers and renters to zero in on key demographics
By Mark Maurer | April 15, 2014 04:30PM

From the April issue: David Picket admits he is no social scientist or raconteur, but the president of Gotham Organization and his team go to great lengths to paint a picture of the future inhabitants of their projects. [more]