The Real Deal New York

Staff shuffle continues at Town

Nicole Oge departs, another joins from Brown Harris Stevens Select
By Katherine Clarke | April 16, 2014 06:15PM

Town Residential has made another string of promotion and hiring announcements, following the appointment of Wendy Maitland as president of sales last week.

The firm tapped Lisa Meyer, formerly a marketing director at Brown Harris Stevens Select, as manager of Town New Development Marketing and promoted existing staffers Rosana Vidal and Anthony Serino, formerly marketing managers, to director of representative marketing and creative director respectively.

Meyer follows Shlomi Reuveni, former head of Brown Harris Stevens Select, to Town. Reuveni signed on to the company as a managing director of new development earlier this month.

Meanwhile, Nicole Oge, the firm’s senior vice president of marketing, departed the company, a spokesperson said. Oge, who was responsible for heading up Town’s celebrated “Look Up” marketing campaign, could not be reached for comment.

“It is also with great respect that we acknowledge Nicole Oge who is leaving her post having headed up Town Residential’s marketing department,” said Town president and COO Jeff Appel. “Her contribution to bringing the Town brand through the second phase of its expansion was extremely valuable. Her talent and enthusiasm and her love of the brand have left their mark.”

At Brown Harris Stevens, Meyer helped Reuveni in the marketing of projects like the Laureate, as well as Merritt House on the Upper East Side and 15 Union Square West.

In a statement, she said: “Town has an innovative and fresh approach to real estate marketing with a strong team of people in place dedicated to expanding the business and becoming a leader in the industry.”

  • spectator

    Note to self – recipe for success: lots of cash & lots of TRD PR.

  • CaptainOfTheSitt

    Great job not retaining Nicole…she is the one person who was keeping all of the Sitt together. Tomorrow they will be promoting their senior receptionist to managing director of lead management. More smoke and mirrors… Lets let 40 percent of our listing and cash flow walk out the door then create a bunch of bogus promotions and titles hoping the everyone else is suffering from scurvy like crew of the ss town…

  • StumpTOWN

    This is a classic move by trd, they bury Nicole’s departure where no one will see it. She is probably the company’s biggest loss to date…question is, WHERE is she going???

    • AllAboutTOWN

      Of course this news got buried in a fluffy press release from Town. What are they going to do, take out a full page ad stating that the most beloved person in the company quit?? Hopefully they will have the sensibility to take the high road and not start slinging mud like they did when Reid Price left. Isn’t that the Town motto, they “take the high road”? But I guess the entire company is constantly contradicting itself so nothing that comes next will be a surprise.

    • BrokerJohn

      How was it buried? It was the subhead of the article and hers is the first picture.

  • Russian Shevtsova

    Nicole was talent. The rest of the crew, well they wake up and go to work, but so do coal miners.

  • forevermetal

    These constant shuffles within the company lead me to believe there is a troubled future for them. regardless of their sales force….the overhead alone is crushing for any new startup even when paired with a strong backer like Thor.

  • jon

    Who cares… this all means nothing to the brokerage community.
    All of this unnecessary promotions etc. at TOWN..what gives?
    WHY…all of them are still doing the same job but with a stupid made up title.
    Please explain the difference from marketing managers to director of representative marketing???
    Leave it to TOWN once again just to be in the press.
    Utterly nonsense people!