Peggy’s pretty, posh pad

NYC-based furniture styling company creates a “fan fiction” apartment for “Mad Men” character

TRD New York /
May.May 06, 2014 07:00 AM

Can’t get enough “Mad Men”? Neither can the folks at Gloss NY, a furniture styling company that specializes in high-rise apartments. Husband-wife duo Saruul and Christopher Herz took the floorplan of a unit at 35XV at 35 West 15th Street and created a “fan-fiction furnishing project” of sorts: A furnished, virtual home for a 2014 version of the 1960s copywriter girl-wonder character Peggy Olson, played on the hit AMC series by Elisabeth Moss.

The apartment, said Christopher, is a “love letter to Peggy Olson’s character.”

Drawing upon Peggy’s career ambitions, fashion sense and memorable dialogues, the apartment is customized for a modern-day version of the character, with furnishings that reflect Peggy’s tendency toward colorful apparel and feminine silhouettes.

The sofa and light fixtures above the dining table are lavender; the bed is made of tufted purple velvet. Imagining that Peggy’s years of hard work as a low-level executive paid off, the duo created an upscale setting with a breakfast nook where she could read and conceptualize. The foyer has a full-length mirror that conceals shoe storage. In the office, the wall coverings are made of iridescent glass beads that exude luxury.

Of course, Gloss NY doesn’t just create environments for fictional characters. The company is designed to assist harried New York City residents who want to furnish their homes without dedicating time to the task. “Clients come in and tell us their budget and goals,” Saruul describes. “We take their floor plan, go in and take measurements and, taking into account their preferences and lifestyle, come out with an entire collection specifically made to their style.”

The pair creates a 3D rendering of the furnished pad, from which clients can elect to purchase pieces. (Gloss works with a variety of domestic and international furniture companies; many items are custom-made for clients’ homes.) Deposits for the service start at $99, plus the cost of furnishings.

“We saw the building and the floor plan and fell in love with it,” said Christopher of the space at 35XV, a 24-story condo that’s slated for occupancy this fall. “We are pretty passionate about what we do, so our hope was to inspire those moving into these spaces.”

The pair loves “Mad Men” — additional “fan furnishings” are in the works — and find Peggy, a self-made woman, representational of Gloss NY clients: “Smart, busy, in love with New York,” said Christopher.

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