Retailers rejigger their real estate strategies

For brokers, there is no longer a one size fits all solution

New York /
May.May 06, 2014 02:40 PM

Internet savvy consumers have reshaped the retail landscape, and, in response, investors are demanding that retailers rethink their real estate strategies.

For instance, in the past, most retailers just needed an approximately 1,500-square-foot store in an “A” mall to run a successful business. But today, there is a lot more to consider, according to Forbes.

Big-box retailers that continue to see their share of online business grow, such as Best Buy and Staples, are beginning to squeeze into smaller spaces. Meanwhile, lifestyle brands, like Destination XL, an apparel shop serving big and tall men, are taking larger spaces and adding wider aisles, larger fitting rooms, sofas and flat-screen televisions, to provide a sense of luxury.

Alternatively, some apparel brands are creating exclusive-feeling stores by using smaller floor plates and offering fewer duplicate products in their shops.

The upshot for retail brokers is, according to Forbes, that there is no longer any one size fits all solution for retailers. [Forbes]Christopher Cameron


Related Articles

arrow_forward_ios
SL Green's Marc Holliday and Daniel Boulud with One Madison Avenue (Getty, SL Green)
Daniel Boulud lands at SL Green’s One Madison Avenue
Daniel Boulud lands at SL Green’s One Madison Avenue
(Getty)
Strong November hiring reported in real estate industries
Strong November hiring reported in real estate industries
Rihanna with 8000 Mall Walk (Getty, Visit West Chester NY)
Rihanna’s Savage X Fenty heads to Yonkers
Rihanna’s Savage X Fenty heads to Yonkers
Why real estate shoppers are bagging grocery-anchored plazas
Why real estate shoppers are bagging grocery-anchored plazas
Why real estate shoppers are bagging grocery-anchored plazas
Macy’s CEO Jeff Gennette (Getty)
Macy’s converts 1M sf to fulfillment space
Macy’s converts 1M sf to fulfillment space
(Photo Illustration by The Real Deal with Getty)
Black Friday store traffic jumps, but sales don’t
Black Friday store traffic jumps, but sales don’t
(Illustration by The Real Deal with Getty)
Retail real estate continues climb, reaches record low availability
Retail real estate continues climb, reaches record low availability
1 Wythe Avenue in Greenpoint, Brooklyn and Brooklyn Brewery CEO Eric Ottaway (Google Maps, Twitter/@EricOttaway)
Brooklyn Brewery to expand in move to Greenpoint
Brooklyn Brewery to expand in move to Greenpoint
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...