The Real Deal New York

Inside Times Square’s latest futuristic, tablet-controlled hotel

By Business Insider | May 23, 2014 01:10PM

CitizenM, a new hotel in New York City’s Times Square, offers a striking combination of high tech and high design.

Guests check in using a station of touchscreen computers, and each room can be customized using a Samsung Galaxy tablet. Artwork by Andy Warhol and David LaChapelle line the walls.

CitizenM operates branches in Amsterdam, Rotterdam, London, Glasgow, and Paris. In April, the boutique hotel chain opened the new location in Times Square, its first in the United States.

The brand’s emphasis is on affordable luxury. Each of the 230 rooms has the same layout.