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Editor’s note: Developers laying on the amenities
Guilt-free condos in the gilded age
From the June issue: The number of super-luxury condo projects keeps increasing in Manhattan, and that means the amenity wars are back in full swing.
Like toothpaste companies that come up with new ways to market their nearly identical products on what feels like a monthly basis (whitening being the latest fad), developers need to differentiate their buildings with bells and whistles. [more]