The Real Deal New York

Are brokers leaving money on the table with fast sales?

NYC brokers face backlash from sellers who say they sold them short

June 11, 2014 10:30AM
By Sasha von Oldershausen

040 Upset buyers se FINAL.indd

From left: Donna Olshan, Lauren Muss, Noel Berk and Barbara Fox

From the June issue: Pricing property sometimes seems like trying to hit a moving target. For brokers, determining an appropriate asking price boils down to a combination of factors: Understanding the market, knowing the characteristics and trends of the neighborhood, and figuring out how the unit compares to the competition. [more]