Rocket Fuel nearly doubles space at 100 West 33rd Street

Fast-rising advertising company will now take 90,000 square feet in Midtown spot

TRD NEW YORK /
Jun.June 13, 2014 08:00 AM

A year after Rocket Fuel committed to a 50,000-square-foot spread in Vornado Realty Trust’s 100 West 33rd Street, the advertising technology company is nearly doubling the size of its space.

The California-based company, which quadrupled its national footprint over the past year, signed a 10-year lease for 90,000 square feet in the Midtown building. There, it will join the ranks of advertising behemoth Interpublic Group, which signed a lease in 2012. The company is paying rent in the high-$40s per square foot, according to the New York Observer.

“The decision to take a full-floor at 100 West 33rd Street was driven by efficiency and company projections to expand in the short-term,” Scott Brown of Newmark Grubb Knight Frank, who represented the tenant in the deal, told the Observer. 

Rocket Fuel also signed a 45,000-square-foot deal in Chicago and a 49,000-square-foot lease in San Francisco over the past year.

The advertising specialist is slated to relocate from its current office at 129 West 29th Street next month, the Observer reported. [NYO]Sasha von Oldershausen 


Related Articles

arrow_forward_ios
Vornado's Steve Roth and 220 Central Park South (Credit: Getty Images, iStock)

Free and clear: Vornado pays off debt at 220 CPS

Vornado chairman and CEO Steven Roth, and 608 Fifth Avenue (Credit: Getty Images)

“Negative surprises”: Vornado execs talk retail struggles on Q2 earnings call

Steven Roth, CEO of Vornado and 640 Fifth Avenue (Credit: Getty Images and Vornado Realty Trust)

Bank of China issues $500M to Vornado in refi of 640 Fifth Avenue

Vornado founder Steve Roth and Industrious co-founder Jamie Hodari (Credit: Getty Images)

Industrious to take 100K sf at Vornado’s One Penn Plaza

Vornado CEO Steve Roth and 595 Madison Avenue (Credit: Google Maps and Getty Images)

Fendi, Berluti take over old Coach flagship at 595 Madison

From left: Bruce Molser, David Schechtman, Bob Knakal, David Greenbaum, and Judi Pulice

New York’s real estate bigwigs offer predictions for 2020

11 Penn Plaza and Apple CEO Tim Cook (Credit: Vornado, Getty Images)

Apple is in talks for a lease at Vornado’s 11 Penn Plaza

Clockwise from left: 1290 Sixth Avenue, 40 Wall Street, President Donald Trump, Trump National Doral in Miami and Trump International Hotel in Washington, DC (Credit: Getty Images, Vornado, Wikipedia)

Trump Org’s office holdings help offset hotel losses: analysis

arrow_forward_ios
Loading...