The Real Deal New York

Brokers craft themed open houses to draw families

Warburg’s Haber draws ‘Frozen’ idea from toddler; Elliman’s Lazenby and Lewis host kids’ carnival
By Claire Moses | July 07, 2014 04:35PM

From the July issue: New York open houses often feature the same routine: potential buyers grab a print-out, quickly peek at the rooms, and then dash for the door before the kids get too bored or hungry. Now, brokers across the city are aiming to break that pattern by embellishing viewings with themes, balloons and sweet snacks. [more]