Winners, losers following Zillow’s $3.5B Trulia buy: OPINION

Individual brokers stand to gain more listings exposure, other real estate sites may struggle

TRD New York /
Jul.July 28, 2014 05:35 PM

Now that Zillow officially came to an agreement to buy Trulia for $3.5 billion in stock, industry watchers are wondering what will become of the online listing giants’ remaining competition and how the partnership will affect brokers themselves.

Brokers likely stand to gain from the two online listings giants joining forces, as Zillow’s advertising dollars stands to translate into specialized leads and consumers drawn to agents who are experts and top-ranked brokers in specific geographic areas, Century21 broker Jim Klinge wrote in a column on the site BubbleInfo.com. But Realtor.com and local MLS companies will likely fall behind, despite the former’s recent effort to pump funds into an ad campaign aiming to promote its website, he opined.

Corporate real estate companies will likely partner up with the listings giant in the wake of Zillow’s big buy, a trend that has already begun to gather momentum. Local associations and MLS companies are expected to suffer from this collaboration, according to the site, because Zillow and Trulia will be driving most traffic to their site, which in turn will benefit the most successful real estate agents and pull away from purveyors of exclusively local listings. [Bubble Info] — Claire Moses 


Related Articles

arrow_forward_ios
Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over

Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over

Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over
Placeholder image

Zillow to pay $50M for StreetEasy

Zillow to pay $50M for StreetEasy
Matt Daimler, Richard Haggerty and the new OneKey MLS website

OneKey takes on StreetEasy with new listing site

OneKey takes on StreetEasy with new listing site
Rich Barton, Howard Lorber, Jay Hennick, Brett White

Real estate firms are raising billions in debt and equity. Here’s why

Real estate firms are raising billions in debt and equity. Here’s why
Zillow CEO Rich Barton (Credit: Barton by Steve Jennings/Getty Images for TechCrunch; iStock)

Zillow relaunches iBuying program

Zillow relaunches iBuying program
Zillow CEO Rich Barton (Credit: Andy Cross / The Denver Post via Getty Images)

Zillow CEO on coronavirus crisis: “We have passed peak fear”

Zillow CEO on coronavirus crisis: “We have passed peak fear”
Service workers could end up spending less of their income on rent with federal relief than before the coronavirus pandemic hit the United States (Credit: Photo by Getty Images)

TRD Insights: Risk of housing insecurity rises for black and Latino households

TRD Insights: Risk of housing insecurity rises for black and Latino households
A Zillow virtual company meeting on April 17 (Credit: @rich_barton on Twitter)

Zillow says employees can work from home for rest of 2020

Zillow says employees can work from home for rest of 2020
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...