Winners, losers following Zillow’s $3.5B Trulia buy: OPINION

Individual brokers stand to gain more listings exposure, other real estate sites may struggle

New York /
Jul.July 28, 2014 05:35 PM

Now that Zillow officially came to an agreement to buy Trulia for $3.5 billion in stock, industry watchers are wondering what will become of the online listing giants’ remaining competition and how the partnership will affect brokers themselves.

Brokers likely stand to gain from the two online listings giants joining forces, as Zillow’s advertising dollars stands to translate into specialized leads and consumers drawn to agents who are experts and top-ranked brokers in specific geographic areas, Century21 broker Jim Klinge wrote in a column on the site BubbleInfo.com. But Realtor.com and local MLS companies will likely fall behind, despite the former’s recent effort to pump funds into an ad campaign aiming to promote its website, he opined.

Corporate real estate companies will likely partner up with the listings giant in the wake of Zillow’s big buy, a trend that has already begun to gather momentum. Local associations and MLS companies are expected to suffer from this collaboration, according to the site, because Zillow and Trulia will be driving most traffic to their site, which in turn will benefit the most successful real estate agents and pull away from purveyors of exclusively local listings. [Bubble Info] — Claire Moses 


Related Articles

arrow_forward_ios
Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over
Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over
Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over
Placeholder image
Zillow to pay $50M for StreetEasy
Zillow to pay $50M for StreetEasy
CoStar Group’s Andrew Florance and News Corporation's Rupert Murdoch
What CoStar — and resi brokers — could get from a Move acquisition
What CoStar — and resi brokers — could get from a Move acquisition
Hiten Samtani
Watch: CoStar makes its biggest resi Move yet
Watch: CoStar makes its biggest resi Move yet
Clockwise from top: StreetEasy's Caroline Burton, The Agency's Michael Biryla and Keller Williams' Will Krooss-Tadas, funnel, money, homes
StreetEasy comes for sellers’ leads
StreetEasy comes for sellers’ leads
Rupert Murdoch and Andy Florance
Murdoch in talks to sell Move Inc to CoStar: report
Murdoch in talks to sell Move Inc to CoStar: report
Anywhere CEO Ryan Schneider and Compass' Robert Reffkin (Realogy, Getty, Compass)
Resi brokerage stocks are on the rise
Resi brokerage stocks are on the rise
Zillow's Rich Barton and Allen Parker (Getty, Zillow)
Zillow posts first loss of year as mortgages slump
Zillow posts first loss of year as mortgages slump
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...