Winners, losers following Zillow’s $3.5B Trulia buy: OPINION

Individual brokers stand to gain more listings exposure, other real estate sites may struggle

New York /
Jul.July 28, 2014 05:35 PM

Now that Zillow officially came to an agreement to buy Trulia for $3.5 billion in stock, industry watchers are wondering what will become of the online listing giants’ remaining competition and how the partnership will affect brokers themselves.

Brokers likely stand to gain from the two online listings giants joining forces, as Zillow’s advertising dollars stands to translate into specialized leads and consumers drawn to agents who are experts and top-ranked brokers in specific geographic areas, Century21 broker Jim Klinge wrote in a column on the site BubbleInfo.com. But Realtor.com and local MLS companies will likely fall behind, despite the former’s recent effort to pump funds into an ad campaign aiming to promote its website, he opined.

Corporate real estate companies will likely partner up with the listings giant in the wake of Zillow’s big buy, a trend that has already begun to gather momentum. Local associations and MLS companies are expected to suffer from this collaboration, according to the site, because Zillow and Trulia will be driving most traffic to their site, which in turn will benefit the most successful real estate agents and pull away from purveyors of exclusively local listings. [Bubble Info] — Claire Moses 


Related Articles

arrow_forward_ios
Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over
Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over
Zillow CEO Spencer Rascoff is stepping down as his co-founder takes over
Placeholder image
Zillow to pay $50M for StreetEasy
Zillow to pay $50M for StreetEasy
Pacaso's Spencer Rascoff and Austin Allison (iStock, Pacaso)
Spencer Rascoff’s Pacaso is worth $1B
Spencer Rascoff’s Pacaso is worth $1B
Offerpad's Brian Bair, Zillow's Rich Barton and Opendoor's Eric Wu. (Offerpad, Zillow, Opendoor)
How the “Big Three” iBuyers stack up
How the “Big Three” iBuyers stack up
Spencer Rascoff and Offerpad CEO Brian Blair (Getty, Offerpad)
Spencer Rascoff’s SPAC strikes $3B deal with Offerpad
Spencer Rascoff’s SPAC strikes $3B deal with Offerpad
Zillow CEO Richard Barton (iStock, Getty)
Zillow to grow workforce by 40% in 2021
Zillow to grow workforce by 40% in 2021
Opendoor CEO Eric Wu and Zillow CEO Richard Barton (Wu via Resolute Ventures, Barton via Getty)
iBuyers lost $1.2B over two years: report
iBuyers lost $1.2B over two years: report
Rex CEO Jack Ryan and Zillow CEO Rich Barton. (Jack Ryan via LinkedIn, Rich Barton via Zillow Group)
Startup sues Zillow for suppressing lower-fee listings
Startup sues Zillow for suppressing lower-fee listings
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...