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New York

Midtown Apple store cube secures patent

Tech giant also applied for trademark on Fifth Avenue store topper design back in 2010

Apple store cube at 767 Fifth Avenue
Apple store cube at 767 Fifth Avenue

Apple has secured a U.S. patent on the glass cube design atop its subterranean Fifth Avenue store in Midtown Manhattan.

The tech giant initially applied for a trademark on the design in front of the GM Building at 767 Fifth Avenue back in 2010, and a decision on that application is still pending. Apple received a European trademark on key design elements of its retail stores within the EU last month, and a cylindrical glass topper for the company’s Shanghai store received a patent in 2012, 9to5mac reported. 

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The Fifth Avenue cube, which the store slimmed down in 2011 by cutting the number of glass panels from 90 to 15 as part of a $6.7 million overhaul of the store, suffered a number of cracks during Winter Storm Janus in early 2014.

The store is located at one of the city’s most high-profile commercial properties, which is owned by a partnership between Boston Properties and the families of Chinese magnate Zhang Xin and Brazilian banking titan Moise Safra. The Safra and Zhang families picked up a 40 percent stake in the building for $1.4 billion in June of last year, making the office building the country’s most valuable. [9to5mac] — Julie Strickland

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