Virtual technology makes home hunting a snap

Brokers hope Oculus Rift will sell apartments before they exist

Nov.November 01, 2014 05:00 PM

More and more, brokers are banking on a video game headset to sell the city’s priciest pads.

Brokers hope that the virtual reality headset Oculus Rift will allow apartment-hunters to view their future home’s pre-construction, according to the New York Daily News.

“The idea is to provide the most immersive experience possible,” Cory Haber, the president of Rubicon Media, which is developing the program, told the Daily News. “You’re tricking your brain to make it believe you’re somewhere else.”

Using the headset, buyers can “walk through” an apartment at their own pace with the aid of a video game controller. Users can poke around the apartment, open doors and even lean out the window to check out the view.

And Haber has already inked deals with top city brokers, including “Million Dollar Listing New York” star Ryan Serhant and Urban Compass President Leonard Steinberg, to use Oculus Rift to market unfinished apartments. The firm ArX Solutions also has a technology that utilizes the Oculus Rift.

“This is like ‘The Matrix,’” Serhant told the Daily News. “All of a sudden, you’re zapped into the apartment. People don’t know what to say because they’ve never seen anything like it.” [NYDN]Christopher Cameron

Related Articles

Eric Gordon

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world

Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC

What will proptech look like in 2019 and beyond?

What will proptech look like in 2019 and beyond?

Cyril Berdugo and Tom Petit (Credit: Landis)

Proptech startup Landis inks deal to turn renters into buyers

CEO Anthemos Georgiades (Credit: iStock)

Zillow rival Zumper raises $60M to build more rent-payment tools

Dealpath's Mike Sroka and Blackstone's John Fitzpatrick (Credit: Dealpath, Blackstone)

Blackstone is latest real estate giant to back Dealpath

Future City 2020

Highlights from Day 3 of TRD’s Future City summit

Future City 2020

The best party story from Future City’s beach dinner