The Real Deal New York

Howard Lorber and the art of brand management

With an eye for a solid pedigree and a good deal, Douglas Elliman chairman expands brokerage globally while growing his own role in NYC new development

November 05, 2014 10:30AM
By Rich Bockmann

Howard Lorber (Credit: Max Dworkin)

Howard Lorber (Credit: Max Dworkin)

From the November issue: From his 52nd-floor office at the corner of Fifth Avenue and 56th Street, Howard Lorber can look a few blocks north to his home at the classically styled Sherry-Netherland Hotel, then turn east to view his future apartment in the sky-piercing 432 Park Avenue. [more]