The Real Deal New York

Ryan Serhant snags boutique EV project from Urban Compass

MDLNY star will re-launch 277 East 7th St. in January
By Tess Hofmann | December 15, 2014 02:00PM

Ryan Serhant, a Nest Seekers International broker and star of “Million Dollar Listing New York,” is taking over sales at 277 East 7th Street, a six-unit condo building that has been on the market for approximately two months with no units sold. Serhant told The Real Deal that his team will be taking over the project from Urban Compass’ Debra LaChance and rebranding the building as “Seven East Village,” kicking off his marketing efforts in the first week of January with a high-profile launch party.

The property is being developed by Steve Ferguson in conjunction with Eisner Design. They “saw what we did with our boutique projects at 230 East 63rd Street and 554 East 82nd Street,” Serhant said. My team has an amazing success rate with bringing boutique new developments to market.”

The building has one 1-bedroom unit and five two-bedroom units, most of which boast garden, balcony, or rooftop space. Serhant said that prices will range from approximately $1.2 million for the ground-floor pad to $2.15 million for a penthouse with a large outdoor space. Features include a key-locked elevator that opens directly into the units, and soaking tubs in the bathrooms. Part of the rebrand will be creating a bike-sharing program for the building and auctioning off a Vespa at the launch party. “It’s gonna be awesome,” the broker said.

Representatives for Urban Compass couldn’t be reached for comment. The startup brokerage just nabbed their first large-scale new development project, Aby Rosen’s 61-story tower at 601 Lexington Avenue.