The Real Deal New York

Add-ons for the slow season

As new development sales cool off, marketers are throwing in incentives

December 17, 2014 11:00AM
By Mark Maurer

Toll Brothers' Pierhouse in Brooklyn

Toll Brothers’ Pierhouse in Brooklyn

From the December Issue: Despite the gusto exhibited by the New York City residential market in recent years, developers are now more likely to throw in add-ons to sway prospective buyers of new development projects. [more]