Name changer: Owners rebrand two high-profile buildings

135 East 57th Street, One Chase Manhattan plaza get new identities

New York /
Jan.January 12, 2015 04:00 PM

A rebranding is underway for two major skyscrapers in the city.

At 135 East 57th Street, the 32-story building will be known as Tower Fifty Seven. The property on “Billionaire’s Row” is slated to undergo a $7 million renovation and upgrade, according to the Wall Street Journal.

Cohen Brothers Realty Corp. CEO Charles Cohen told the newspaper that naming the building “creates an identity that puts a whole new face on it.” The tower includes a mix of tenants, from financial services firms to high-end cosmetics companies, according to the newspaper.

Downtown, One Chase Manhattan plaza — which opened in 1961 — is being renamed 28 Liberty. New owner Fosun International bought the building for $725 million in December 2013 from JPMorgan Chase & Co.

“We want to make this building as competitive as possible in the new downtown area,” Bo Wei, chief representative of Fosun in the U.S. and vice president of Fosun Property Holdings, told the newspaper. [WSJ] and [WSJ]Claire Moses


Related Articles

arrow_forward_ios
Foot traffic in Union Square, the Flatiron District and Chelsea is down by 50% from February. (Getty)

Foot traffic remains low in prime Manhattan neighborhoods

Foot traffic remains low in prime Manhattan neighborhoods
 8 Spruce Street and Brookfield's Bruce Flatt (New York by Gehry, iStock, Brookfield)

Bad year: 1 in 5 units at Gehry skyscraper goes vacant

Bad year: 1 in 5 units at Gehry skyscraper goes vacant
Adam America's Omri Sachs and Dvir Cohen with 2503-2509 Broadway (Google Maps; Adam America)

Adam America secures $63M in financing for Upper West Side project

Adam America secures $63M in financing for Upper West Side project
From left: Edison Properties CEO Robert Selsam, Ironstate Development's Michael Barry, Stellar Management founder Larry Gluck (LinkedIn; Gluck Family Foundation)

These developers could benefit the most from Soho’s rezoning

These developers could benefit the most from Soho’s rezoning
 1633 Broadway and Paramount CEO Albert Behler (Google Maps; Getty)

Beaten-up Paramount rejects buyout, but is taking offers

Beaten-up Paramount rejects buyout, but is taking offers
NYC & Company projects tourism to reach only one-third of last year’s number, with just 22.9 million visitors expected this year. (Getty)

New York’s tourism industry faces long recovery

New York’s tourism industry faces long recovery
Hampshire House at 150 Central Park South (Photos via Wikipedia)

Billionaires’ Row penthouse will go up for auction

Billionaires’ Row penthouse will go up for auction
Ralph Lauren on the on the corner of East 55th Street at 711 Fifth Avenue (Google Maps)

Ralph Lauren to sublease Fifth Ave. location for a fraction of the cost

Ralph Lauren to sublease Fifth Ave. location for a fraction of the cost
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...