Following the launch of Yotel’s Midtown location, Synapse Development Group is planning a new 110-key hotel in Williamsburg. Winning designer HWKN gave The Real Deal a first look at the renderings.
The 14-story hotel, a collaboration between Yotel and Synapse, will be located at 646 Lorimer Street, near Meeker Avenue and the Brooklyn-Queens Expressway. The street level of the building will host retail, with a roof garden at the level of the BQE and the hotel rising above that. The top levels of the structure will house six to eight condos with views of the East River and Manhattan.
“Williamsburg is an amazing community — it deserves architecture that strives to match its richness and vibrancy,” said Marc Kushner, HWKN principal.
Another HWKN principal, Matthias Hollwich, said “We felt it was important to create a distinct and modern design that would establish Yotel Williamsburg as a destination for global travelers, while the sculptural qualities of the building also connects with Williamsburg’s artistic bent.”
The hotel, which is set to open in 2017, will feature the brand’s signature space-saving convertible beds. Yotel’s original New York location is at 42nd Street and 10th Avenue in Manhattan. In June, the brand announced plans to open a hotel in San Francisco.