The Real Deal New York

Hudson Yards is looking for love: PHOTOS

Related creates fake dating profiles for buildings at West Side megaproject
By Kerry Barger | February 13, 2015 01:10PM

Love is high up in the air.

To set the mood for Valentine’s Day, Related Cos. released a series of dating profiles this week for its buildings at Hudson Yards. Each “Building mingle” profile is similar to those that make real love connections on sites like OkCupid or, and include a laundry list of fields like “height,” “celebrity crush,” and “favorite read” (Hudson Yards checks out The Real Deal for “updates on the neighborhood.”)

The profiles fit the descriptions of the buildings — the office tower at 10 Hudson Yards works as a so-called “consultant for L’Oréal” (the cosmetics giant signed on for 407,000 square feet there last year), while 35 Hudson Yards, the megaproject’s hotel component, is a “concierge” who dresses in “well-tailored suits.” Curbed noted that the Diller Scofidio + Renfro-designed 15 Hudson Yards enjoys the movie “On the Waterfront” and is on the hunt for a match who wants to “settle down, buy an apartment, and put down roots on the west side.”

Check out the above slideshow for a closer look at the profiles.