The Real Deal New York

UES buildings near private schools see springtime bump

And marketing teams are taking note
February 15, 2015 12:00PM

As acceptance letters to the city’s elite private schools go out, many parents are also weighing a move to the Upper East Side.

“People are much more willing to commute for work than they are to their children’s school,” Kristina Kaplan Wallison, an agent at Stribling & Associates, who relocated with her family to the Upper East Side from downtown after her daughter was accepted to a school in the area, told the New York Times.

And Wallison is seeing that trend play out at Philip House, a family-friendly condominium at 141 East 88th Street, where she is a director of sales, according to the Times.

“One family just got the good news that their child was accepted where they wanted to go, and the next day they called us and said they needed to find something,” Wallison said. “People are starting to look in earnest now because the process can take a few months, and they want to move in by the time school starts in September.”

Likewise, the sales pitches at the Carlton House, at 21 East 61st Street, and Carnegie Park, at 200 East 94th Street, are based in part on the buildings’ locations within walking distance of private schools, including the Nightingale-Bamford School and the Dalton School.

“Schools are a very big draw for the demographic we have been catering to,” Sherry Tobak, a senior vice president of Related Sales, the marketing and sales division of the Related Companies, the developer of Carnegie Park, told the Times. [NYT]Christopher Cameron