Brookfield taps Marketing Directors for Manhattan West rental

Tower will have 844 units, 20 percent affordable

New York /
Feb.February 27, 2015 03:00 PM

The Marketing Directors will be in charge of leasing Brookfield Office Properties’ planned 62-story rental building on the Far West Side, The Real Deal has learned.

The Manhattan West residential tower, located at 435 West 31st Street, will have 844 units, 20 percent of which will be affordable. The SLCE-designed tower is part of Brookfield’s seven million-square-foot development in the Hudson Yards complex. Plans for the development include the rental tower, a 60,000-square-foot plaza, five-star hotel and office buildings.

Andy Gerringer, Marketing Directors’ managing director, said Brookfield is still tweaking floor plans at the rental tower. “It’s the first inning,” he said. “We’re trying to think out of the box a little because it is being delivered two years down the road.”

Units in the building will range from studios to two-bedroom apartments. Prices aren’t being disclosed yet, but Gerringer said the pads are likely to rent for between $80 to $85 per square foot. Amenities include a regulation-size basketball court, climbing wall, kitchens and dining rooms for private events and a roof deck.

Brookfield broke ground on the $800 million tower in January, and construction is set to wrap up in 2018. The real estate investment trust paid $93 million to buy building bonuses in order to build the tower, as TRD reported.

Gerringer cited 450 West 33rd Street, which Brookfield is converting into high-tech offices, as a potential “feeder for the rental building.”


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)
Hudson Yards megadevelopment inspires a new line of sex toys
Hudson Yards megadevelopment inspires a new line of sex toys
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Facebook CEO Mark Zuckerberg and Hudson Yards (Credit: Getty Images and Wikipedia)
Facebook close to finalizing Hudson Yards office deal: report
Facebook close to finalizing Hudson Yards office deal: report
As the economy rebounds, rental prices are following suit. With the eviction ban recently overturned, that spells trouble for tenants who are struggling to make ends meet. (iStock)
Rents rise across country as economy rebounds
Rents rise across country as economy rebounds
RGB chair David Reiss (iStock, Brooklyn Law)
City board considers rent hike in preliminary vote
City board considers rent hike in preliminary vote
U.S. District Court Judge Dabney Friedrich (Senate/Chris Coons, iStock)
Judge strikes down federal eviction ban
Judge strikes down federal eviction ban
The Howard Hughes Corporation CEO David O'Reilly (LinkedIn via David O'Reilly)
Howard Hughes’ (slightly less) big Seaport project approved
Howard Hughes’ (slightly less) big Seaport project approved
(Getty, iStock/Illustration by Alexis Manrodt for The Real Deal)
Renters prepare for eviction crisis as aid is held up
Renters prepare for eviction crisis as aid is held up
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...