Quaint farms are the hottest new way to market a house

Because people love authenticity

New York /
Feb.February 28, 2015 10:00 AM

Trend alert! The hottest new marketing trend for suburban housing developers is farms. They’re called “agrihoods,” and although they’ve been around since the 1980s, they are now becoming more popular with large developers, who are banking on farm-fresh food to lure people to their communities.

“The mainstream development community has come to think of these as a pretty good way to build a low-cost amenity that people seem to like and that also adds authenticity,” resident Urban Land Institute fellow Ed McMahon told Bloomberg.

Because people love authenticity.

This is just another example of “the quaint economy.” Living by a farm, presumably, makes people feel like they are part of a community, rather than living in a soulless, cookie-cutter subdivision. Back in the 90s and early 2000s, this role was generally played by golf courses.

(Anecdotally, having grown up near one of those golf course subdivisions, they seem to have been mostly used as late-night roaming grounds for adolescents in the neighborhood.)

Brian Cullen, a developer, told Bloomberg that “companies that built communities around golf courses spent a lot more and found only a few residents played.” Farms, apparently, only cost about 20% as much as a golf course. And what’s happening in most of these places is the developer is hiring farmers to work the land set aside. The produce is then meant to be sold to individuals and restaurants in the surrounding community.

At the very least, this is bullish for modern farmers out there looking for work.


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
HFZ looks to sell Shore Club South Beach hotel

HFZ looks to sell Shore Club South Beach hotel

HFZ looks to sell Shore Club South Beach hotel
A rendering of the Staten Island Wheel (Rendering via Perkins Eastman)

Developer of the failed New York Wheel sues its contractor … again

Developer of the failed New York Wheel sues its contractor … again
The home improvement retailer will stay in it's Flatiron location (Google Maps)

Home Depot extends lease for Flatiron store

Home Depot extends lease for Flatiron store
Arthur Miller and Marilyn Monroe with 64 Deep Lane (Getty, Realtor)

Windmill house once rented by Marilyn Monroe and Arthur Miller asks $12M

Windmill house once rented by Marilyn Monroe and Arthur Miller asks $12M
51 Hawkins Lane in Brookhaven (Photo via Google Maps)

Police break up 400-person party in Brookhaven

Police break up 400-person party in Brookhaven
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...