Tales of lust, celebrity can draw in buyers

Colorful history of listings help them stand out

TRD New York /
Mar.March 12, 2015 06:00 PM

In a hyper-competitive market, property owners and brokers have found a way to boost a listing’s profile – milking the oft-fascinating, occasionally lewd histories of their properties for all they’re worth.

Buyers “eat up a good story,” broker Jed Garfield of Leslie J. Garfield & Co. told the New York Daily News, and that means finding any tidbits about a property that make it “seem more interesting” or would make “for good cocktail conversation.”

Things that can work: secret affairs, former celebrity owners, and even moments of historical significance, according to the newspaper.

The seller of a building at 33 East 94th Street, for example, recently highlighted the fact that it belonged to Alfred Wertheimer, a photographer notable for shooting Elvis Presley before he became Elvis.

The owners of a townhouse at 66 Morton St. in the West Village, meanwhile, touted the property’s film work. It served as the fictional homes of Harrison Ford in “Working Girl,” Matthew Broderick in “The Night We Never Met” and Winona Ryder in “Autumn in New York.”

Such distinctions help listings stand out and offer “a kick and a half for buyers,” Town Residential broker Beverly Cole told the Daily News.

One of Cole’s listings was a 140–year-old brownstone at 132 East 62nd Street with a rich literary history. The owner, keen for buyers to know about the property’s past, even commissioned a book on the lives of former residents and guests.

The book took months to complete – requiring interviews with historians and access to old public records and newspaper clippings. It detailed how the home was purchased in 1941 by Random House co-founder Bennett Cerf and his wife Phyllis Fraser Cerf – who hosted celebrities like Frank Sinatra, Judy Garland, Truman Capote and William Faulkner at the property.

“People that like the house are usually people that want to entertain and want to have those conversations,” Cole said. “It’s everything that they can repeat to their friends.” [NYDN]TRD


Related Articles

arrow_forward_ios
Here are the week’s top luxury sales

Here are the week’s top luxury sales

Here are the week’s top luxury sales
Clockwise from left: John D. Rockefeller, Izzy Englander, Steven Mnuchin, David Koch, Jacqueline Bouvier, and William Zeckendorf (Credit: Getty Images and StreetEasy)

For 15 years, David Koch lived at the world’s “richest building”

For 15 years, David Koch lived at the world’s “richest building”
Here are the week’s top luxury sales

Here are the week’s top luxury sales

Here are the week’s top luxury sales
217 West 57th Street with Extell Developement's Gary Barnett and Corcoran's Pamela Liebman (Photos via Extell; Barnett via Anuja Shakya)

Extell brings on Corcoran Sunshine to help market Central Park Tower

Extell brings on Corcoran Sunshine to help market Central Park Tower
1 Prospect Park West and 557 9th Street in Park Slope (StreetEasy; Google Maps)

Park Slope homes lead Brooklyn’s luxury deals this week

Park Slope homes lead Brooklyn’s luxury deals this week
389 Bergen Street and 219 Jefferson Street (Google Maps)

Nearly $30M in Brooklyn luxury contracts signed last week

Nearly $30M in Brooklyn luxury contracts signed last week
76 Schermerhorn Street and 378 5th Street in Brooklyn (Photos via The Symon and StreetEasy)

It’s just one week, but Brooklyn luxury contract signings fell 50%

It’s just one week, but Brooklyn luxury contract signings fell 50%
209 Dean Street and 315 Adelphi Street (Google Maps)

Sprawling Brooklyn townhouses drive week’s priciest deals

Sprawling Brooklyn townhouses drive week’s priciest deals
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...