The Real Deal New York

Zillow, Trulia make deals with 24 more multiple listing services

Last week, Realogy and Keller Williams signed on

The merged Zillow-Trulia listings site machine is continuing to expand its reach, and just signed agreements with 24 additional multiple listing services that will now provide data directly to them.

The news comes after Zillow-Trulia signed agreements last week to share data with Realogy, Keller Williams, and 18 multiple listing services, including California Regional MLS, according to HousingWire.

“With every partner that decides to send Zillow and Trulia a direct feed, it improves the overall accuracy as well as home shoppers’ experience, resulting in more opportunities for agents to engage with home buyers and sellers,” said Greg Schwartz, chief revenue officer of Zillow Group.

The additional listings services are based across the country — including New Jersey, Kentucky, Texas and Colorado.

Listings sites have been battling for control of the national market, especially in the wake of Zillow and Trulia’s merger, which combined two of the most powerful listings sites out there. The merger was approved in February. [HousingWire] — Tess Hofmann