Airbnb’s battles in NYC rage on

A lot of money is spent, but no real winner has emerged

TRD New York /
Mar.March 30, 2015 09:11 AM

Both Airbnb and Share Better — a group comprised of the city’s hotel union and affordable housing advocates — have spent millions on influencing public opinion.

Still, neither of the parties has come out of the fight with real results.

Airbnb, which is valued at more than $20 billion, reportedly spent roughly $15 million on television ads in the second half of 2014, according to Crain’s, as well as multiple millions on subway ads and billboards. Airbnb also paid New York-based lobbying firm Bolton-St. Johns $431,300, the publication reported. The popular home-sharing service also spent tens of millions of dollars on public relations and advertising campaigns and hired Marathon Strategies, Public Solutions and Risa Heller Communications.

Share Better claims that it has beaten the popular service, after Airbnb didn’t change a 2010 law that prohibits tenants in properties with three or more units from renting out their rooms for less than 30 days. Airbnb, on the other hand, still lists more than 27,000 rooms and apartments in New York City. In addition, revenue from New York listings was expected to exceed $282 million in 2014, according to the publication.

The Real Estate Board of New York as well as major developer Related Companies have also railed against Airbnb.

“Airbnb and home-sharing are here to stay,” company spokesperson Nick Pappas told Crain’s, “and it’s a matter of time before we fix this law.” [Crain’s] — Claire Moses

 
 
 
 

Related Articles

arrow_forward_ios
From left: Mayor Bill de Blasio, 54 West 39th Street, 62 Grand Street, and 208 West 30th Street (Credit: Google Maps)

The Airbnb crackdown continues: City targets three more buildings

The Airbnb crackdown continues: City targets three more buildings
Mayor Bill de Blasio and Stanley “Skip” Karol, an Airbnb host (Credit: Getty Images and Youtube)

Airbnb host narrowly clears hurdle in First Amendment claim against city

Airbnb host narrowly clears hurdle in First Amendment claim against city
A West Village Airbnb listing (Credit: Airbnb)

Airbnb Luxe launched without listings in one of their biggest potential markets — why?

Airbnb Luxe launched without listings in one of their biggest potential markets — why?
Sonder CEO Francis Davidson (Courtesy Skift)

Sonder raises $170M despite hospitality apocalypse

Sonder raises $170M despite hospitality apocalypse
NY State Senator Liz Krueger (iStock)

Why did Airbnb give in to de Blasio?

Why did Airbnb give in to de Blasio?
Mayor Bill de Blasio and Airbnb CEO Brian Chesky (Getty, iStock)

Airbnb agrees to give listing info to city

Airbnb agrees to give listing info to city
Airbnb CEO Brian Chesky (Getty, iStock)

Domestic travel gives Airbnb a boost

Domestic travel gives Airbnb a boost
More vacation rental owners are extending available leases and traditional landlords are taking shorter leases for typical year-long rentals. (iStock)

Long-term residents scooping up vacation rentals

Long-term residents scooping up vacation rentals
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...